Tips About Advantages and Disadvantages Of Using Social Media

Social media can be an excellent way to reach out to both existing and potential customers and take advantage of their creativity. There are two ways to involve your network in developing new products and services:

Crowd-sourcing - asking your network to brainstorm solutions to a particular problem your company is experiencing, either on their own or in groups. The community collects, develops and ranks the contributions to reveal the strongest performers.
Open innovation - allowing people to submit their own competitive ideas and inventions for your company to harness.
With so many minds able to network together, crowd-sourcing and open innovation allow people to work together on a massive scale. By involving your on-line contact network in your company, you can benefit from:

the wisdom and creativity of people outside your own workforce
the increased likelihood of people picking up on and developing innovative ideas that might otherwise go unrecognizing
the outside perspective of customers - and potential customers - who may see issues and opportunities you're unaware of
increased customer loyalty and brand advocacy that comes from having a say in your company's offer
lower costs when developing new products or enhancements, and more certain market

Now Face-book Messenger Has a Web Version

Face-book users have gotten used to chatting with connections on the mobile Messenger app. Now, Face-book has launched a new Messenger version for Web browsers. This means users can now chat on the Web without being on the Face-book page.
For now, this new Face-book Messenger Web version will not be replacing messaging on Face-book. This means you will still be able to send and receive messages on your Face-book page directly. Rather than replacing the Face-book chat, Messenger is a standalone app separate from the rest of the site. It’s a little confusing if you’re not a mobile Messenger user but could have some benefits.
The Web version is supposed to make messaging easier and less distracting, away from the news feed, notifications, and overall business of Face-book. Instead users can focus on their conversations and pay more attention to the messages they send.
The recent unveiling of Business on Messenger may show Face-book plans to do more with this Web version than just idle chatting. With Business on Messenger, companies will be able to connect with their customers, answering questions, confirming orders, and tracking shipping. A separate Face-book
Messenger Web version could help businesses take full advantage of what Messenger has to offer.
You will still need a Face-book account to use Messenger, of course. But once you’re logged in, Face-book chats and messages will appear full screen. This is a step up from the tiny box used on the Face-book site.
The Face-book Messenger Web version looks like it will offer many of the same features as the mobile version: message notifications, photo and video sharing, and even payments. Users will also be able to call each other with either video or just voice.
All in all, the Web version of Messenger is not particularly innovative, though it can probably be expected that Face-book will expand on the service. Right now, the Web version is only offered in English. However, undoubtedly other languages will become available in the near future.

Top 11 Steps for Promoting Your Live Event with Social Media

For many companies hosting an event means tweeting out the day and time, maybe throwing up a Face-book
post to tell people when the event is happening, and then it’s back to the chaos and stress of planning the event.
While some social promotion is better than nothing, it’s important that you take all of the opportunities social media has to offer in terms of promotion. You may be overwhelmed with details of hosting the event, but that doesn't mean that promoting events with social media is something that can be put on the back burner.
It takes time and energy and you need a plan when it comes to social promotion, but once you map out your social strategy you’ll find that the event will be much more successful.
The more people talking about your event, the better chance you have that people will attend, get your brand name out there to their social communities, and the more likely it is that all your hard work will pay off in the end.
Promoting Events with Social Media
Below are a few advanced tactics for promoting events with social media and subsequently earn your brand more visibility:
What to Do Before the Event
Create a web-page specifically for the event. This gives you a great space to feature videos and images, write blog posts, and keep people updated on the event (discussed in the next section). Not only will this give you a great page to share on your social accounts and hope others share, but it’s an opportunity to earn natural links if anyone chooses to mention your event on their website.
Create a hash-tag for the event. In 2015 this is a must-do, and more and more companies are starting to catch on to the trend. Having a hash-tag specifically for the event will help create brand recognition and unify all of the videos, pictures, and posts that people make about the event. It gives everyone one place to visit, on every social network, if they want to look at anything event-related.
Consider creating a promotional video. Before the event starts, consider creating a video to get people more engaged and excited about what is going to happen. If you've held this event before in the past, use music and video shots from last year to create a collage of what to expect. Once you create one video and have that published on your web-page and social accounts for a while, you can create another video just before the event to tell people what they need to do before the event, when they arrive, etc. This keeps the momentum going and keeps you earning the benefits of video.
What to Do During the Event
Have a contest or a giveaway for social participation. Creating some sort of contest or giveaway that asks attendees to do something on social media is a great way to jump-start higher brand visibility on social. This could be taking photos, asking questions on social media, “liking” your social media page, inviting others to like your page, etc.
Encourage visitors to take pictures and videos. This piggybacks on the last point. If you have a contest or some sort of giveaway, have the rules have something to do with posting photos and videos. It’s something easy that everyone can do quickly, so it’s a great option to earn more promotion.
Take your own video footage of the event for after. During the event you should also be taking photos and video so that you have the option of creating something after the event. This will give you something to use after the event to keep the momentum going and have something to post after the event.
Talk with attendees and try to connect on social. During the event, you should always be networking. Getting an email address is usually your best option, but if there is an opportunity to connect on social media that’s a great connection to make and help your promotion in the future.
What to Do After the Event
Follow-up with leads (not necessarily through social). After any event, it’s important to send an email or make a phone call to follow up with your leads. Connecting on Linked-In is also a great way to get in his/her social circles while still remaining professional.
Update the event web-page with content and graphics. After an event, you should update the web-page you created with new videos and images from the event. Hopefully you will have some attendees also getting involved!
Write a blog post about the event and then promote. It’s always a good idea to write a Blog post in addition to updating your web-page so that you have another outlet for people to share on their social accounts. Promote this using all of the tactics listed above and you have yet another opportunity for natural link building and visibility.
Don’t forget about your next event. Just as a side note, it’s a good idea to pay close attention to who responds and comments about your event after it’s over. Keep these people in mind and be sure to send them a personalized social message to let them know you’d love to see them at your next event.
The Takeaway
In the end, social media and event marketing should go hand-in-hand. If you stop at simply making mention of your event on social media, you’re missing out on opportunities not only for more social sharing, but also natural links and other forms of visibility for your company.
Remember, event marketing does more than just help promote an event — it helps promote your business as a while. For more ideas and information, I highly recommend visiting this article from Social Media Today.
Do you have any tips or tricks for promoting events with social media?

Secure Your Facebook Account

Following Three Security Options makes your Facebook Account Secure and Hack Proof.

1) You can enable Login Notification so that whenever any body (or a hacker) tries to login with your User ID and Password, you will receive a Notification on your cell phone and you will come to know that it's time to change your password right now because the hacker has got your password and is trying to log in to your Facebook Account.

To Enable Login Notification
Go to Home -> Account Settings -> Security -> Login Notification. Put a Check Mark on your proffered
option and

click Save Changes button.
 Always check your Active Sessions. If you notice any unfamiliar location or device, it means your Facebook Account is at risk. Just click on End Activity and don't forget to change your password after that.

To Check Active Sessions
Go to Home -> Account Settings -> Security -> Active Sessions.

3) Enable Secure Browsing to make your account more secure.
Go to Home-> Account Settings -> Security -> Secure Browsing

Contact Face-book Support

Contacting Face-book can be a difficult ordeal, which most Face-book issues’ highly personal nature exacerbates. A blocked account or lost password puts a complete block on one’s ability to interact with friends and family via Face-book, while a stolen or hacked account can be even more personally disruptive.
Whether the user’s Face-book account has been taken over, there are technical difficulties, or the user just wants to consult a real person about Face-book’s features and policies, the list below provides a place to start.

Face-book’s On-line Help Section

The first place to check for information re the issue is Face-book’s On-line Help Section. If there are any questions that a typical on-line help center or Frequently Asked Questions page can address, Face-book’s help center can certainly provide useful information. The URL is http://www.facebook.com/help/.

Other Forms of Contact

Face-book is a difficult company to contact and their service and support departments have received media attention for poor customer service. Achieving satisfying communication is possible though, and there are other ways to attempt to contact Face-book with dilemmas, requests, or complaints.

By Email

Facebook has several email contact departments. Each address is specific to a certain issue, so users should send emails to the most pertinent department. Email addresses to direct concerns include:

privacy@facebook.com
login@facebook.com
info@facebook.com
disable@facebook.com
appeals@facebook.com
Face-book email correspondents are known for taking a long time to respond, probably due to the volume of emails and communication attempts they receive on a daily basis. Be persistent and patient and do not hesitate to send another email every few days until contacted. Be polite despite the frustration and anger that can be involved in personal issues such as social media. Also, the email should be detailed. The reader should be left with no questions about what the user’s difficulties are and how to correct them. Essentially, the user should practice successful communication skills in every way he/she can.

By Phone

Unfortunately, Face-book does not offer telephone support. Face-book has a telephone number, 650-543-4800, but the only option is to leave a voice-mail. Actually getting a response to this voice-mail is unlikely.

How You Can Unblock Face-book

On occasion, Face-book and other popular sites such as Orkut, You-tube, and Hulu may block users. Fortunately, users may use a proxy to unblock themselves. However, this may not work as Face-book and similar sites rely heavily on JavaScript for basic functionality. That is to say, although the user will be able to visit the site, using any web proxy without JavaScript enabled will not work.

Therefore, JavaScript enabled proxies may solve this problem. Many proxies do not support this, but those that do are not enabled by default. There is often a "Remove Scripts" check-box that should be unchecked for JavaScript to work. "Allow cookies" should be checked. The same should apply for other JavaScript heavy sites. Hulu users must find a proxy in the US.

This proxy list may have some web proxies that work, but most of them have problems accessing Face-book and other pages. Some of them are infested with ads that make it impossible to enter login information.

HTTP port proxies are probably the best options. They are IP addresses and ports that are entered into the browser proxy settings so the browser goes through them when it tries to fetch a web site. Such proxies can be found on Anonymous, High Anonymity, CoDeeN, Transparent, and Non Transparent proxy lists.

Here are a few recently tested Code En proxies. If they stop working, please alert the author of this article in the comments section so that the list can be updated:

203.178.133.2:3124 (Japan)
174.142.24.201:3128 (California)
222.165.130.82:3128 (Sri Lanka)
149.169.227.129:3127 (US)
189.115.182.22:3128
To use these proxies in Firefox, open Firefox preferences by going to Tools, Options (or Firefox > Preferences on Mac), then to Advanced Network, and click Settings to get to a page for configuring proxies. Click "Manual proxy configuration" and put the IP address in the HTTP Proxy field, and the port in the Port field. The port is the number after : in the above addresses.

It should look something like this when the first proxy above is entered in:
Chrome users should go to the Chrome menu ( Chrome menu button), then Preferences, then go to the "Under The Hood" tab and click on the "Change proxy settings" button in the Network section to access the operating system's proxy settings.

Once the proxy is set up, go to Facebook.com and the browser should load over a proxy. If the proxy does not work, go back to the list and try another until one works.

After logging on to Face-book successfully, the site might tell the user that he/she is visiting from an unknown location (the location of the proxy server) and that it wants to verify the account. Just follow the steps and everything will be fine. Account verification might involve answering a catchup
, answering one of the user's secret questions, or recognizing and selecting friends from pictures.

Users Of Face-book often see the heart symbol

Face-book users often see the heart symbol“?” on status updates and want to know how to apply it to their own updates. The process is simple and can be accomplished in three ways:

Direct Input into Face-book

The fastest way to enter the heart character on Face-book is to use the less than three method. Users should place “<3″ wherever they want a heart to appear on their status. For example, if a user wants to say “I ? this song” they should type “I <3 this song”.

Alt Code Input

Another option is using the Alt code. Hold down the “Alt” key and press the numbers that correspond with the symbol needed.How Do You Make a Heart on Face-book?

Note: The “Number Lock” must be enabled on the keyboard for the Alt codes to work.

To make the “?” symbol with the Alt codes, hold down the “Alt” key and press the number 3 on the numerical keypad once, then release the “Alt” key. This will create the heart symbol wherever the text cursor is located.

Someone that wants to say “I ? waffles” would need to type this in “I (Alt+3) waffles”.

Note: Not all characters placed on Face-book this way will appear.

Copying and Pasting from Windows Character Map

The Character Map is a useful tool that allows Windows users to view available characters for any font installed on their system. Users can open up the character map in two ways:

Run Command – By holding down the “Windows” key (to the left of the alt key) and pressing the letter “R,” the Run window will appear. In the Run window, type in the word “char-map” and hit Enter or click “OK” to open up the Character Map.

Start Menu – Click Start, “All Programs,” “Accessories,” and “System Tools” to find the Character Map program.

Once the Character map is open, scroll down to locate the heart symbol. Double click the symbol or click once then click on “Select” to place it in the writable space. Click “Copy” to copy it to the clipboard.

Simply place the cursor back on the Face-book page (or any other text based application) and right-click and select paste to paste the heart wherever the cursor is.

Someone that wants to say “He ? his wife!” would type in “He” then paste the heart character and continue typing “his wife!”.

Note: Although there are several different symbols available in the Windows Character Map that can be copied this way, some will not show up in Face-book and other text input locations.

10 Best Ways Of Face-book Can Get You Into Trouble

Face-book is a website that have done an amazing job of connecting people throughout the world. However, because it is so far-reaching, it is capable of causing many problems for those who use it. Here are ten ways that Face-book can get its users into trouble.

1. Investigations By Employers
People have a habit of putting a lot of their activities on Face-book. Sometimes, these aren't things you would want your boss or potential boss to see. However, employers increasingly make a point of checking the social media accounts of employees and especially potential new hires. Embarrassing photos of drunken escapades and profanity-laced comment wars are not going to reflect very positively on a potential employee. It’s always a good idea to clean up one’s Face-book page and set more stringent privacy settings before a big interview, but old posts could still resurface and convince the employer not to offer the job.

Atlas OF Facebook And Server

For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads.

Cookies — bits of code dropped into web browsers — are known to generate poor approximations of how many people view a digital ad, inaccurate estimates of how many times any given individual sees an ad, not to mention unreliable measures of clicks and sales. Worst of all, cookies are a non-starter within mobile apps.

In a new in-depth explainer and report from BI Intelligence, we dive into how Face-book-owned Atlas aims to take digital marketing beyond the cookie. Atlas is notable for how it leverages anonymous Face-book identity data to correct cookies' inaccuracies and shine a light into what's happening within the cookie-less world of mobile apps. In addition, Atlas' ambition is to be able to connect off-line purchases and conversions to digital ads shown across mobile and the web.

Purchase the full report »

Here are a few of the report's main takeaways:

Face-book's Atlas is an ad server that also allows ad buyers to measure, target, and optimize digital and mobile ads across digital (i.e., not just on Face-book). Atlas operates separately from Facebook, does not access personal information from the social network or share marketing data with Face-book.
Atlas is pitching itself primarily based on the claim that it can go far beyond cookie-based measurement to more clearly establish the ROI of digital ads, particularly when mobile is involved. Taking measurement beyond the cookie means marketers can focus on metrics beyond the last click, and observe the multi-device process that often leads in purchasing on-line or off-line.
Atlas' ambition is also to be able to connect off-line purchases to digital ads shown across mobile and the web. To do so, it must have access to advertisers' customer data or consumer data from third-party data vendors.
Atlas has a particularly strong advantage when it comes to measuring mobile ads. Cookies don't work in mobile apps, so many marketers are flying blind when it comes to in-app ads. Atlas matches device-ID data with anatomized identity data of the user that accesses Face-book on the same device.
It's important to remember that Atlas works with ad buyers, not ad sellers. Some major brands and agencies are already using or at least testing Atlas.
Despite some clear advantages, Atlas has some crucial limitations, which are spelled out in the report. The principal one is that it will be very difficult for Face-book to wean the digital-media ecosystem off its reliance on Google's Double-click
platform, which is so well-entrenched.
In full, the 22-page report:

Explains how Atlas plans to take digital advertising beyond cookies, and the advantages this entails
Lists the limitations and barriers faced by Atlas in the context of the ad-server space
Discusses how a few agencies and brands have moved tentatively to adopt Atlas as their ad server
Includes 8 charts and 3 explainer slides on how ad serving works, how Atlas measures mobile ads, and how Atlas measures ads within browsers
Analyzes the difference between ad serving and measurement and how Atlas advances each function
Delves into market-share numbers for ad servers in the digital-ad industry

How To Earn Money From Facebook With 10 Tips.

                                         How To Earn Money From Facebook
                                         With 10 Tips.

Set up a business Facebook page. If you already have a personal Facebook account, you need only select a business name and set up a page to promote your business. Click "Create a Page" at the bottom of the screen on your home page. Alternatively, select "Create a Page" at the bottom of the Facebook sign-up screen.

2
Choose from the supplied templates. Follow onscreen prompts to supply information about the business. Add your business logo or product shot and a URL leading to your company's main website. During the process, you are asked to supply your personal Facebook account information or to sign up for a business-only account.



Read more : http://www.ehow.com/how_2178304_money-facebook.html